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VP, Outdoor Advertising Times Square2, a Reuters / NASDAQ Alliance, Thompson Reuters
Dave’s responsibilities include the management as well as the technical and creative development of Times Square2 , a Reuters / NASDAQ Outdoor Advertising Alliance.
Times Square2 is the world’s largest digital display system comprised of both The Reuters Sign and the
Since joining Reuters in 2000, Dave has worked on conceptualizing and developing the technology for the Reuters sign, while at the same time building the outdoor advertising business.
In July of 2006 Reuters and NASDAQ announced an outdoor advertising alliance using both the Reuters Sign and the NASDAQ tower. Dave has been instrumental in developing a successful business around the interactive aspects of the alliance.
Prior to Reuters, Dave was a Senior Operating officer at Salomon Inc., where he developed its creative services departments, which produced marketing campaigns and sales programs for the Investment Banking and Asset Management businesses.
Dave holds a degree in Advertising Art from State University of New York at Farmingdale.