Jul 182013
 

Wednesday
  Room 1 Room 2 Room 3 Tech Talk Theater – Open To All Attendees
9:00 AM – 10:00 AM KEYNOTES — KN1: Engaging the Connected Customer:
Developing the Most Powerful Brand Advocates Possible
10:00 AM – 5:00 PM SPECIAL EVENTS — Exhibit Hall Open
10:30 AM – 11:15 AM       Defining a Holistic Customer Engagement Strategy: How and When to Integrate Technology
10:30 AM – 11:30 AM A01: How NFC / Digital Signage Could Change Shopping As We Know It B01: DOOH: What Agencies Can Take Back and Use on Their Clients C01: Turning Browsers into Customers with a Robust Mobile Presence  
11:30 AM – 12:15 PM       Understanding the ROI of Content Development and Marketing
12:30 PM – 1:15 PM       From Mobile Marketing to Mobile Engaging: Getting Your Mobile Marketing Messages Read
12:45 PM – 1:45 PM A02: Bringing Self-Service Solutions to the People: Empowering Consumers with What They Want – When, Where, and How! B02: Capturing the Omni-Channel Shopper C02: Digital Signage & Mobile: Dealing with the Distracted Customer  
2:00 PM – 3:00 PM A03: How To Carry DOOH Messaging through the Retail Purchase Process B03: Social Media, Kiosks & Mobile: Omni-Channel Convergence to Maximize Customer Engagement C03: Digital Around the World: One Size Doesn’t Fit All  
2:00 PM – 4:00 PM SPECIAL EVENTS — The Mobile Strategies Forum
3:15 PM – 4:15 PM A04: Millennials and the Reverberation Effect: Understanding How They Use Technology to Connect B04: How Tablets & Smartphones Are Transforming Customer Service C04: Leveraging Content for DOOH  
4:00 PM – 5:00 PM SPECIAL EVENTS — Opening Reception
7:00 PM – 10:00 PM SPECIAL EVENTS — DSA Party @ CETW NYC
Thursday
  Room 1 Room 2 Room 3 Tech Talk Theater – Open To All Attendees
9:00 AM – 10:00 AM KEYNOTES — KN2: Capturing the Heart of the Digital Consumer
10:00 AM – 4:00 PM SPECIAL EVENTS — Exhibit Hall Open
10:30 AM – 11:30 AM A05: Using Emerging Technologies for Gamification and The Power of Influence B05: The Successes, Challenges, and Pitfalls of Digital Signage: Digital Signage Award Winners Bare All C05: Social TV: Profiting from Second (and Third!) Screen Disruption  
11:30 AM – 12:15 PM       Engaging Connected Customers through Digital Signage plus Interactive Self-Service
12:30 PM – 1:30 PM A06: Using Digital Signage For Brand Engagement B06: Driving Success at Mobile Intersection of Behavior, Creative & Big Data C06: Why Your Mobile Website Should Be the Cornerstone of Your Marketing Strategy Building Customer Engagement with Social Media through Dynamic Content
3:00 PM – 4:00 PM SPECIAL EVENTS — Closing Reception

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