Conference

JUST ANNOUNCED!

Opening Keynote: Scott Wilcox, Director of Technology, South by Southwest (SXSW)

Networks and Networking: Reaching the Hyper-Connected at SXSW
11/6/2013, 9:05-10:05 AM
South by Southwest (SXSW) events cater to connected consumers – those technology super-users who crave immersive and engaging experiences and expect constant connectivity. SXSW engages and retains clients to create and enable SXSW communities through myriad technologies, including mobile apps, digital signage, social media, kiosks, WiFi, streaming, RFID, QR codes, and a host of custom software. In this enlightening keynote, Scott Wilcox, the Director of Technology and member of the Board of Directors for SXSW LLC, will share the strategies behind their use at SXSW events to create engagement opportunities. Drawing from 18 years of experiences producing SXSW Music, Film, and Interactive events, Scott will also share how some brands and agencies have uniquely engaged attendees of SXSW through mobile, social, and experiential technologies.

About CETW's Educational Programs

CETW's Educational Programs are focused on the issues that face today's digital marketing and technology decision makers from brands, venues and agencies. From the front end to the back end, CETW tackles them all with experts relaying brand strategies and actionable tactics that include in-store, out-of-home, analytics, CXM, device management, app discovery and monetization, digital signage, mobility and self-service, for your organization.

Sessions for CETW 2013 will address the strategies and pitfalls behind the use of emerging technology solutions in the Customer Engagement Path to Purchase, the leveraging of data to improve engagement with prospects and customers, and how to create the most desirable offers based upon the results.

Sessions will be focused within the areas of the In-Venue Experience, Omnichannel Marketing & Experience, In-store interactive, Traditional & Emerging Technologies, Mobile, Social, Digital Signage, Digital Out-of-Home, Digital Place Based Media, Location-Based Marketing, Mobility: Apps, Mobile Device Management, Mobility Engagement (Tablet, Smartphone, SMS, Marketing), Influence Marketing, Brand Advocacy, Gamification, and Social Collaboration.

Engage with thought leaders and colleagues through interactive discussions and presentations such as:

In-Store Customer Engagement: Who's Doing It Best?
Contextual Commerce: Winning In-Store Strategies
In-Store Personalization: Applying Technology while Grappling with Privacy Issues
Turning the Tables on Showrooming: Embracing the opportunity to engage with your audience
Omnichannel Engagement Planning: Analytics and Advanced Tools
Creating Engaging Customer Experiences through Data Driven Visual Content
CONTEXT - The New King!
Engagement Technologies: Under the Radar and Emerging Tools that Brands Need to be Aware Of
Location-Based Marketing and the Move to Real-Time Hyper-Targeting
The Mobile Phone as a Physical Cookie
Taking Apps to the Next Level: Managing Transactional Data
App Strategy Today and Tomorrow: Translating Your Brand into an App
Marketing and promotion to launch your app
Monetizing and Discovery of Mobile Apps
Engaging the Connected Customer: Where Are We Now?
Creating Brand Advocates through Word-of-Mouth Marketing (WOMM) and the Voice of the Customer
Engaging Loyal Customers though Gamification
Interpreting the Cloud Crowd: Making Social Collaboration Work for You
The Future of Design: Aesthetics with the User in Mind
Cross-Agency Customer Engagement Planning
Generation S: Serving the Screenagers
Beware the Sleeping Giant - Online Brands Going Offline
The Changing Face of Retail - and What To Do To Remain Competitive
Behind the Minds of the Millennials - From the Minds of the Millennials
Developing your Content Strategy: Converged Media - Paid, Owned, or Earned? What should YOU do?
Understanding the new paradigm of email marketing
Marketing Automation

Click the links below to view last year's conference program:

For more information on speaking at CETW, please contact Peggy Kilburn, Content Director at peggy@jdevents.com.