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Opening Keynote: Scott Wilcox, Director of Technology, South by Southwest (SXSW)
Networks and Networking: Reaching the Hyper-Connected at SXSW
11/6/2013, 9:05-10:05 AM
South by Southwest (SXSW) events cater to connected consumers – those technology super-users who crave immersive and engaging experiences and expect constant connectivity. SXSW engages and retains clients to create and enable SXSW communities through myriad technologies, including mobile apps, digital signage, social media, kiosks, WiFi, streaming, RFID, QR codes, and a host of custom software. In this enlightening keynote, Scott Wilcox, the Director of Technology and member of the Board of Directors for SXSW LLC, will share the strategies behind their use at SXSW events to create engagement opportunities. Drawing from 18 years of experiences producing SXSW Music, Film, and Interactive events, Scott will also share how some brands and agencies have uniquely engaged attendees of SXSW through mobile, social, and experiential technologies.
About CETW's Educational Programs
CETW's Educational Programs are focused on the issues that face today's digital marketing and technology decision makers from brands, venues and agencies. From the front end to the back end, CETW tackles them all with experts relaying brand strategies and actionable tactics that include in-store, out-of-home, analytics, CXM, device management, app discovery and monetization, digital signage, mobility and self-service, for your organization.
Sessions for CETW 2013 will address the strategies and pitfalls behind the use of emerging technology solutions in the Customer Engagement Path to Purchase, the leveraging of data to improve engagement with prospects and customers, and how to create the most desirable offers based upon the results.
Sessions will be focused within the areas of the In-Venue Experience, Omnichannel Marketing & Experience, In-store interactive, Traditional & Emerging Technologies, Mobile, Social, Digital Signage, Digital Out-of-Home, Digital Place Based Media, Location-Based Marketing, Mobility: Apps, Mobile Device Management, Mobility Engagement (Tablet, Smartphone, SMS, Marketing), Influence Marketing, Brand Advocacy, Gamification, and Social Collaboration.
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