Jason Newport is an accomplished mobile, social, and emerging media expert and SVP of Mobile Strategy at Carat where he leads the agency’s mobile practice and cross-media platform development. His clients include The Home Depot, Disney, Diageo, Pfizer, and GM, among many others. He is also a founder and former Managing Director of Omnicom Group’s mobile marketing specialty consultancy, MobileBehavior. Jason currently chairs the Digital Place-Based Advertising Association (DPAA) Committee on Convergence and sits on the Advisory Board of the Mobile Marketing Association (MMA). He is a frequent speaker at advertising industry conferences and emerging media forums and immersions.
Before founding MobileBehavior, as SVP & Partner at Fleishman-Hillard, he led the social and youth marketing efforts for several blue-chip brands, including AT&T. Under his stewardship, AT&T developed and brought to market a suite of groundbreaking social and mobile applications including MySpace Mobile, one of the fastest selling social mobile applications in history.
Jason attended Indiana State University, where he received a Bachelor of Science Degree in Marketing. He is an avid advertising, music, and technology writer and contributor to a variety of blogs and websites.